Jesper Skibsby is the founder of WARM, a service that tracks your radio play around the world. He started WARM after serving stints as both a booking agent and artist manager.
I talk to Jesper about his start in the industry, his advice for upcoming artists and managers, and how this technology can be helpful for independent artists like you.
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About WARM (World Airplay Radio Monitor)
WARM is the first large-scale radio monitoring service focused on individuals in the music
industry. It has the world’s largest coverage spanning approximately 25.000 radio stations
in 130 countries (FM, DAB, online).
WARM allows anyone to track and monitor any song, in real-time. Until now, most artists,
managers, labels, PR companies, booking agents, songwriters and producers have had no
or very little insight into when or where their songs are played on radio stations. WARM
aims to change that and create transparency by providing them with valuable data about
their music.
By using audio fingerprint technology, WARM is able to track any song played on the radio
and match it to its database of 27 million songs, allowing the user to get insight into when
and where an airplay occurs. Artists and their teams can then use this information to
optimize radio plugging and social media promotion, target their tour booking, improve
control of royalty collection and more.
The driving vision behind WARM is to make detailed music data available and affordable
to everyone in the music industry, but especially independent artists and the long tail.
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